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Thread: Who is Bob Mackowiak and why should you listen to him for your PI marketing needs?

  1. #1
    Bob Mackowiak's Avatar
    Bob Mackowiak is offline President: Mackowiak Communications

    Founder/Publisher of PI Magazine (prior to its 2003 sale)
    Author: "How to Market Your Private Investigation Business"
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    Who is Bob Mackowiak and why should you listen to him for your PI marketing needs?

    Moderator Note: Since this topic was authored, Bob has retired from PI Marketing Projects. However, IPIU was granted full copyright rights to present his entire Private Investigator Marketing Course to union members! Please look forward to Bob's many, many chapters to be posted free in the Level 4 Marketing Forum for the next year.



    Dear Friends,

    The question on your mind probably is -- and should be:

    Who is Bob Mackowiak and why should you listen to him?

    After all, even though I have 25 years of battlefront experience in public relations and marketing communications, I'm the first to admit that I don't know it all. I'm not a genius, a wiz or a zen master. But I am reading, studying, learning and applying new marketing concepts all the time. In fact, I like it.

    My experience with marketing communications falls on both the corporate and entrepreneurial sides.


    For 18 years I worked in the public relations/marketing communications department of St. Vincent Mercy Medical Center. There I was responsible for an entire gamut of marketing communications, including:


    • Development and implementation of marketing plans for new services;

    • Media relations, including crisis media management;

    • Advertising;

    • Web site development;

    • Speech writing;

    • Internal communications;

    • Annual reports;

    • Patient education material production;

    • Community relations,

    • And on and on.


    On the entrepreneurial side:


    • I have faced the reality that every sales letter and marketing piece needs to produce results.

    • I started and successfully operated my own publishing company.

    • As founder, editor & publisher of P.I. Magazine*, America's Private Investigation Journal, I produced a trade publication that had thousands of subscribers on a total of five continents and thousands of copies on newsstands (including Barnes & Noble) around the United States, and my immediate family and I did it without ever hiring one employee.

    • In 2003, I sold P.I. Magazine and began doing marketing communications for a couple small companies and currently am seeking a regular position and/or additional clients.

    • I've spoken about marketing to small business owners at conferences from Florida to Alaska, always by invitation and at their own expense.

    • I've personally helped hundreds of small business owners with their marketing materials, and I know I can help you.




    These days I do some marketing communications consulting. My largest client is a half $Billion dollar (annual revenue) health system in Ohio. Yes, that's correct, a half $Billion dollar client; and I assure you they don't keep me around because I'm pretty!

    So, quite simply, I've been there, done that, and am still doing that.



    International Private Investigators Union:
    It's a pleasure to be here at IPIU, and I look forward to sharing with you many ideas and personal experiences to help you achieve your financial success as a private investigator member of the International Private Investigators Union. IPIU has arranged a separate union-members only forum for me to share the specific details of the vast wealth of my experience as a free benefit for your sustaining this fraternal brotherhood and sisterhood union of private investigators.

    My very best to all of you,

    Bob



    *Although my marketing materials are not affiliated with or endorsed by the current publisher of P.I. Magazine, they are endorsed and recommended by the International Private Investigators Union and the Continuing Education Department of PI-CEU, a licensed and accredited educational facility .

  2. #2
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    Interesting Resume.
    Richard Batt

  3. #3
    Jerome O Isaac--'s Avatar
    Jerome O Isaac-- is offline Sr. Distinguished Member:
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    Greetings Robert (Bob), nice to meet you. thanks for sharing this information here with us. I look forward in reading any future posts you may have with any tips or advice for newcomers.

    It's was a pleasure to have met you and I wish you continued success in all your endeavors.

    Have a great day.
    JoI

  4. #4
    Lynne Knight's Avatar
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    Hello, Bob -

    and WELCOME to IPIU. Thank you for being a contributor here in the forums and thanks also for your Introduction! I'll hope you enjoy your time here as much as we all do.
    Sincerely,
    ~ Lynne ~

    ~ Lynne ~

  5. #5
    Donna Reagan's Avatar
    Donna Reagan is offline Administrator
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    Quote Originally Posted by Richard Batt III
    Interesting Resume. I'm interested in your pricing!
    Richard Batt
    To Richard (and others),

    As Bob mentioned, his advice forum will be FREE to all IPIU union members (who have Level 4 access).

    The new Level 4 access forum, titled The Bob Mackowiak Marketing Forum will be a new sub-forum off of this public forum developed very soon.

    For others who are not union members, we invite you to become a private investigator member of the International Private Investigators Union (IPIU).

    Details on the union plans (and all of the benefits) are in the following free link:

    http://www.ipiu.org/forums/showthrea...&threadid=6542

    If you are not yet a licensed private investigator, then you can request your union Private Investigator Photo Credentials to be issued in your name by clicking on the free details in the following link:

    http://www.ipiu.org/forums/showthread.php?t=25987

    And if you are not a forum member, then sign up for a free passcode by clicking on the item titled FREE PASSCODE at the top of this page.


    Donna Reagan
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    DHS Certified


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  6. #6
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    Thank you Donna!

    I appreciate your Help. I might have been just a little bit ahead of my time... I'm not a Level IV yet....but soon.
    Sincerely,
    Richard Batt

  7. #7
    Ashley Mayne--'s Avatar
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    G'day Bob,

    Welcome to IPIU. I'm sure you have some worthwhile information to share with us and certainly look forward to hearing it. See you soon.

    Regards,

    ASHLEY MAYNE
    Licensed Private Investigator (Vic.AU)
    Victoria, Australia

  8. #8
    Hugh Brown Jr's Avatar
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    I welcome you to IPIU.I hope to hear more about your ideas that you have.

  9. #9
    John G - is offline Retired Forum Moderator

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    Bob, Welcome to IPIU. I'm going to be happy to have your help marketing what PI skills I have. I need it. Thank you for providing this assistance, and for joining IPIU.

    Johnny

  10. #10
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    Welcome Bob

    Welcome to the IPIU Family !! Looking forward to future posts and learning all I can. Thanks again and welcome.
    MICHAEL S. ROSSANO
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    In Serving Each Other, We Become Free

  11. #11
    Lisa Frye -'s Avatar
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    Welcome Bob,

    It's great to have you join us!

    Lisa

  12. #12
    Michael Newman's Avatar
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    Nice yo see you here.

  13. #13
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    Welcome Bob,

    I look forward to learning from your experience. I am going to be working hard this year to get my own P.I. agency off the ground.

    Thanks for sharring your info...
    MC

  14. #14

    Thumbs up What a coincidence

    Is it fate? If find it strange that I am now on the marketing side of my agency and trying to find strategies and now I see that you are here.
    Thank you for joining us to give us your tips and share your expertise.I look forward to hearing from you and seeing what you have to offer us.

  15. #15
    Lavon Reynolds is offline Lifetime Preferred Member

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    Hi Bob.

    I look forward to this valuable benefit.

  16. #16
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    Bob is the man!
    WoW!
    One can only dream. Dreams can become reality.
    Reality is hard work.
    D.Newman

  17. #17
    Genaro D Siliezar's Avatar
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    Hello bob
    Thanks for shering some of your knowledge and I look forward to read more about you and how to be succesfull in this field.

    Thanks again

    Genaro

  18. #18
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    welcome aboard BOB......i may need you help in building a new and my very first website....
    Badge #11265

  19. #19
    Donna Reagan's Avatar
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    Quote Originally Posted by Alan J Krutz
    welcome aboard BOB......i may need you help in building a new and my very first website....
    Alan, yes - Bob can help with the copy writing and text.

    IPIU also has quick and easy web pages available at the following link:

    http://www.privateinvestigators.cc/i...b9ec4262f3836e


    Donna Reagan
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  20. #20
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    oh very cool Donna........i am in the very early stages, playing around with a name, designing a business logo / name...all the little fun stuff.....just planting my seeds and watching them grow...thanks again Donna
    Badge #11265

  21. #21
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    welcome and I will be picking your brain very soon

  22. #22
    Welcome Bob to IPIU.I see that hard work really does pay off. I look foward to reading more when I get to the level four access. Thanks for sharing!

    Patricia A Jernigan

  23. #23
    i am VERY interested in hearing more!!!!!!

  24. #24
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    welcome

    Bob, welcome to our humble abode . I am personally looking forward to learning so much from you. I learned a long time ago that if you want to be successful in life, find someone in your field who has succeeded and copy them step by step. Not some one who is trying to make it, but some one who has made it. Thanks so much for being here and being a part of our team. I look forward to your geiser of wealth.

    John

  25. #25
    Bob welcome, & i could definatly use your help in constructing a web site for my new agency and for the branch office i will be opening here in jacksonville, Fl... already did my first 3 cases for my colorado agency! yeaaaa got those by word of mouth.... i need to learn soooo much more!!!!!!!!

  26. #26
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    Welcome Bob,
    I'm sure I will learn alot from you.

  27. #27
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    Hello Bob,

    Welcome to the forum and thanks for the great advice. I am a Ohio person too and I have owned my design studio for 20 yrs.
    Thought I would "branch out", and use some of my people skills to help
    in the PI field.

    Take care,
    Dennis

  28. #28
    Jacob F McRae's Avatar
    Jacob F McRae is offline Licensed Private Investigator

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    Welcome Bob, And thank you for the insite. I look forward to hearing what you have to say.

  29. #29
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    Thumbs up

    Welcome BOB, Your job sounds interesting! It also sounds like your the man to give out good advise... Thanks for joining in on the PIPU forums.
    Cynthia (Cindy) McMillen

  30. #30
    Welcome Bob! I am at level IV and can't wait til I can read more of your ideas and comments!

  31. #31
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    Mr. Robert (Bob) Mackowiak.

    Welcome. It is truely an Honor. I want to take the time to say Thank You. I look forward to reading more from you.

    Thanks.

    Stacy

  32. #32
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    Pretty impressive, Bob. I'm sure we will benefit greatly from your forum entries. Welcome aboard and thanks!

  33. #33
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    Hello Bob! As one of the new members, I plan to use any advice and expertise you can offer me. I am very serious
    about starting my own PI business.

  34. #34
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    Hi Bob and thanks for sharing your valuable tools with us! I am looking forward to reading the magazines as well!

  35. #35
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    Hello Bob,

    Welcome to the forum and for your willingness in helping with marketing strategies. I may take you up on some consulting on marketing my website;hunterscornershop.com. This is my store which have quite a few products in it. Take a look and let me know what you think.... I am a one person army.... so you could imagine..... it takes my a few times before getting used tooooo.....

    Colleen

  36. #36
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    Hello Bob,

    Welcome to the IPIU Family.

    Victor L. Zacca

  37. #37
    Robert Davis is offline Lifetime Professional Management Member

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    Hi Bob

    Welcome to the family...great info

  38. #38
    Petra Post -'s Avatar
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    Bob,

    Welcome to IPIU. It's wonderful to see you join us. Looking forward to hearing more from you. Suggestions in how to's are always welcome. Take care and I'll see you around.

  39. #39

    Smile

    Bob, what's your take on using video communications with clients? I.E. Video email. I've been using a streaming video email service that's pretty smooth, with friends and family. I thought it would add a personal touch to the communications...

    Rowdy

  40. #40
    Omar Castro's Avatar
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    Outstanding, thank you and welcome aboard.

    It is a pleasure to have you and I/we most definitely anticipate more to come.
    Please do let us know how we can help.
    Take care.

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